DAPPERHOOD {Fashion Tech Week 2013} FTW13 03/01/13 Carbon Lounge, SF

DAPPERHOOD {Fashion Tech Week 2013} #FTW13
Dapperhood: http://dapperhood.com/
Fashion Tech Week 2013: http://fashiontechweek.org/
Producer: Fashion Tech Network: http://www.fashiontechnetwork.com/
Publicity/Photography by: FashionTechPR {Owen Geronimo}: http://fashiontechpr.com/
Check out more photos HERE.

Onassis New York San Francisco Grand Opening. 11.08.12. Westfield Centre, SF

ONASSIS is about the best of all worlds. ONASSIS [www.onassisclothing.com] operates small, delivering the best in style, quality and price. Their small teams collaborate tirelessly across continents to combine the best of American menswear with impeccable Japanese aesthetics while focusing on innovative washes and consistent fit. Global, classic, and confident, ONASSIS embodies a lifestyle collection of distinguished essentials that expresses a unique sense of style at a smart price. They welcome you to shop their collection, unwind in their café and enjoy a personalized experience full of unexpected discoveries. As a global lifestyle brand, ONASSIS will soon be opening stores in more cities throughout the US, Europe and Asia. NY Locations: 71 Greene Street, NY 10012 and 61 West 49th Street, NY 10112. SF Location: 845 Market Street, Level 2, Next to Bloomingdale’s, San Francisco, CA 94103.

Read Related Article at Dapperhood: http://dapperhood.com/post/33706216867/onassis-proves-we-can-live-in-san-francisco-and-still

Art of Bespoke

Art of Bespoke. Exploring the elements that make bespoke tailoring so exquisite, Art of Bespoke exhibits the great attention to detail behind each work of art created by Toronto-based bespoke house, Trend Custom Tailors. Produced By: four one six films | Director / Producer: Daniel Shoesmith | DOP: Curtis Galindo-Orozco 1st AC: Stephen Hargreaves | Online Editor: Jeff Hargreaves | Offline Editor: Peter Denes | Graphics / VFX: 1188 Films and Gloss Creative | Composer: Brian D’Oliveira | Post-Audio: La Hacienda Creative

Onassis Proves We Can Live in San Francisco and Still Dress with American Inspiration, European Style and Japanese Aesthetics All at the Same Time.

[ Video by: Dapperhood.com ]

San Francisco’s menswear retail market just got a little more interesting with the new arrival of Onassis at 845 Market Street in the Westfield Centre.  If you missed the write up in WWD, Onassis has been eyeing the West Coast and San Francisco, replete and overflowing with creative professionals and lots of discerning guys in Silicon Valley who can wear Japanese selvage jeans and a chesterfield coat to work every day, since they launched the lifestyle brand in 2010. The first location outside of New York, San Francisco is also the next step in a global expansion strategy which will see store openings in sophisticated and creative capitals across the US, Europe and Asia such as Boston, London and Berlin.

My own background is steeped in classic Americana, Japan and Europe, and the Onassis brand concept and product were love at first sight. With Global, Classic and Confident as a tag line, Onassis has small development teams working across several continents to create American-inspired designs with European styling and Japanese aesthetics and fabrics priced very nicely at the lower end of contemporary. The San Francisco location is currently stocked with smart, stylish wardrobe essentials, but will have the added benefit of exclusively tailored items and collections once Onassis familiarizes itself with the local San Francisco ethos and customer base. Asked about the possibility of locally manufactured products, Onassis store manager Mitch Silverstein promised to keep an eye open for new developments and craftwork in the San Francisco apparel and accessories industry.

I should also note that Onassis is ready and willing to take chances with experimental designs in their SoHo location and higher priced premium and “emotional” pieces at Rockefeller Center. So if you’re in the market for a discerning wardrobe upgrade, a perfect wool houndstooth 3 button blazer with working button holes or a perfect quilted leather vest or a perfect shrunken vest in Japanese fabrics and a perfect espresso in a cozy club-like lounge area, these precious things can all be yours at the new Onassis store in San Francisco.

[ Photos by: Owen Geronimo. Thanks to Mitch and his wonderful SF crew: Catelyn, Kyle, Victor & Michael ] 

ONASSIS is about the best of all worlds. ONASSIS [www.onassisclothing.com] operates small, delivering the best in style, quality and price. Their small teams collaborate tirelessly across continents to combine the best of American menswear with impeccable Japanese aesthetics while focusing on innovative washes and consistent fit. Global, classic, and confident, ONASSIS embodies a lifestyle collection of distinguished essentials that expresses a unique sense of style at a smart price. They welcome you to shop their collection, unwind in their café and enjoy a personalized experience full of unexpected discoveries.  As a global lifestyle brand, ONASSIS will soon be opening stores in more cities throughout the US, Europe and Asia. NY Locations: 71 Greene Street, NY 10012 and 61 West 49th Street, NY 10112. SF Location: 845 Market Street, Level 2, Next to Bloomingdale’s, San Francisco, CA 94103.

[ Photos by: Ilya Khoteev ]
Indochino Traveling Tailor Pop-Up Store Reception [Recap]. Indochino is a leader in custom apparel for men and seeks to challenge the conventional nature of men’s fashion and tailoring. Our quick 10-minute measurement process can be done from the comfort of your own home (no tailor required) and our Traveling Tailor pop-up stores are reinventing the shopping experience for men. All of our products are hand tailored and delivered to any part of the world within 3 weeks (the fastest in the custom apparel industry). Indochino raised $4 million in March 2011 to finance its growth and currently has over 60,000 customers in 60 countries around the world. Former President and COO of Yahoo, Jeff Mallett, is Chairman and principal investor of Indochino. Other investors include NBA All-Star Steve Nash, Madrona Venture Group, Version One Ventures and Acton Capital Partners. Indochino is headquartered in Vancouver, Canada. For more information please contact: Indochino PR & Communications. Darren Hutchison T: 604 568 1574 C: 778 919 6478 E:darren.hutchison@indochino.com.